Corporate Identity

1) What is your business?

Website Design and Marketing Promotional Documents 

2) Describe your business in one sentence

Cost effective web design, launch, hosting setup and maintenance for small new and existing companies wanting online exposure. 

3) Who is your target audience?

New and existing small business entrepreneurs needing help in setting up a website and consistent brand image. 

4) Who are your competitors?

Online CMS website hosting providers like Yahoo, GoDaddy and Wild Apricot, and custom web designers in the region.

5) What makes them better/worse than your product/service?

Online solutions offer little or no personal service via in person or by phone. Regional website designers charge high prices for a custom design. I plan to design a program using the vast number of templates to make a custom feeling site, personal service and keep the costs as low as possible.

6) Do you currently have an identity?
       I've started with the RedE2Go Logo design and experimenting with different message and tag line ideas with the color scheme and images.

7)What do you like about it and what don’t you like about it?

I do like the basic design, but can imagine some additional versions with a more 3 dimensional feel using gradients and shading to make it more active on the media.

8) How do you want your image to be seen in two years?

As a symbol that's recognizable and portraying the quality and value that the company strives to obtain.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

Thoroughbred race horse. Majestic and fast, but at the same time...tame and playful.

10) If your company/brand was a person, who would it be and why?

Morgan Freeman...just seems like you can trust him and his advise.

11) If your company/brand was an object, what would it be?

A drag race car. The light tree on the strip would promote the idea of getting started and the car itself launches toward the finish line.

12) If your customer was a cartoon character, who would it be?

Roadrunner...always ahead of the Coyote and his "acme" generic branded resources. Seems to fit. Too bad it's been done before in cable internet access.